Charmi Mandavia is the name behind Charmi Creations. She graduated from London College of Fashion in 2001 and with her unique collection of personally tailored wedding attire and one to one service has been winning the hearts of British Asian brides and grooms ever since.

Contact us

Charmi Creations
Residential Boutique – By appointment only
Pooh Corner, Sandy Lane
Northwood, HA6 3HB
London, UK

The Experience

Brief overview of the client order process

Initial Consultation

After making an appointment, the initial one to one consultation takes place in Charmi’s boutique. During this first meeting, we go through the whole collection and suggest various options available to the bride and groom. At this stage, clients get an opportunity to try on various outfits and see the styles that complement them the most.

At this stage, clients also go through Charmi’s extensive colour, fabric and embroidery samples, which they are able to mix and match to create their dream outfits.

Design Session

The next stage soon follows with a second appointment, ‘The Design Process’. Clients have a meeting with Charmi where they are encouraged, to bring any ideas, including magazine cuttings, specific colours, a particular style or a theme. Charmi will suggest different options on fabrics and embroidery to mix and match to create their dream outfits. She will then sketch the ideas and style on paper and write detailed information on the design sheet which is mutualy agreed.

Embroidery Sample

Once the client is happy and places an order; an embroidery sample is produced and shown to the client for approval. The purpose of the sample is to enable the bride to picture what the wedding outfit will look like. Usually choices of two embroidery samples are given to the client. At this stage it is still possible to make changes to colour, fabric and embroidery. The embroidery sample is for the bride to keep, allowing her to coordinate other aspects of her special day.

Work in Progress

Once all the details are finalised, the order is put into production. The clients, upon request, then get a copy of the sketch and can also request work in progress images of their dream wedding outfit. Once all the hand embroidery is done, the outfit goes into stitching where the dress is finished with a lot of care and attention to detail. Upon completion, the clients then get a full image of their outfit before they come for their fitting.

Fitting & Collection

Once the outfit is ready, clients return for a final fitting. If there are any minor alterations, these are carried out within a few days. Once the bride is completely happy, the outfit is steam ironed and carefully packed, ready to wear on the big day.

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  • Balpreet Kang Primalani Avatar
    Balpreet Kang Primalani

    Elegant, Exquisite, Effortless! It is so beautifully created for each and every individual! Charmi Creations has character, charisma & comfort in their services & outfits! I loved every moment of my experience the moment i stepped into Charmi Creations. Thank you :)

    5/11/2017
    Anita R Avatar
    Anita R

    Within a short space of time Charmi helped create the look of my dream for my civil. It was an absolute dream come true. She listened to my thoughts and ideas and created exactly what I wanted. Truly a remarkable designer, has a lot of talent and vision requried for the work she does. Thank you so much for making the day that much more special! Anita.

    4/29/2019
    Jas Kumari Avatar
    Jas Kumari

    Charmi created the most amazing wedding outfits for me and my husband, she’s extremely talented and takes her customers vision to the next level! Can’t thank her and the team enough for all the hard work they put into perfecting every little detail. Super happy customer!!!

    7/29/2018
  • Vaneesha Parekh Avatar
    Vaneesha Parekh

    Charmi creations.... there isn't enough words for me to say. The outfit that was created for me and my husband were incredible and unique. Everyone loved my lengha!!! The service you get from Charmi herself is amazing whether you are a bride or not. The passion she has, I have not seen elsewhere. Charmi wasn't just my designer but became a friend and the support I received from her throughout my journey was no different than from family. I would definately recommend charmi creations to everyone and I will definately go back! Lots of love to you Charmi! Xx

    8/29/2018
    Roshni Maher Avatar
    Roshni Maher

    Me and my husband visited Charmi a year ago to have our outfits designed by her. We were amazed with her studio and professionalism. Charmi created bespoke made to measure outfits for us that we loved. Top quality material and everything just as we had dreamt. Thanks Charmi

    7/29/2018
    pooja desai Avatar
    pooja desai

    I have bought several outfits with Charmi and also had something custom made. She always is friendly and professional and makes really helpful suggestions. I always get compliments whenever I wear her outfits and am happy to recommend her always.

    7/29/2017
  • Anika M Avatar
    Anika M

    I highly recommend Charmi! I have found 2 perfect wedding outfits for my wedding. Charmi and her team are friendly & professional. My beautiful outfits were ready within good time & I am so happy with the service I have received. Thank you Charmi!

    6/21/2021
    Meera Peshavaria Avatar
    Meera Peshavaria

    Charmi has been my knight in shining armour as I have been planning my wedding during the pandemic. I had 3 weeks after lockdown in which to find my outfit and have it fitted. All I will say is her collection and quality is outstanding,, I felt like I was spoilt for choice. Charmi also took the time and effort to ensure I was completely happy with my outfit before deciding on the one. Thank you Charmi, for being so accommodating, I cannot wait for my final fitting :D

    4/21/2021
    Chetna Patel Avatar
    Chetna Patel

    Thank you very much Charmi, your designs and work is perfect. Everyone loved both my wedding and reception outfits :) I have to say if you want someone to deliver on time Charmi is the person to use. Charmi listens to want you want and takes everything on board xx

    5/18/2017
  • Komal Rafique Avatar
    Komal Rafique

    Charmi helped my husband, Riead, sort out his chosen wedding day outfit with great professionalism & speed! We decided to go for it & get married in lockdown in November at 6 weeks notice & having met each other only in June! Charmi made a swift appointment for Riead & had him measured up, outfit altered & matching footwear made & sent to the UK within weeks! A truly fabulous service. Thank you for the perfect outfit for our day! Komal & Riead! X

    4/10/2021
    Roshni Maher Avatar
    Roshni Maher

    Amazing clothing and amazing professional service. Highly recommend Charmi for any future brides and grooms. Thanks Charmi for making our special day extra special!

    4/09/2018
    Aneeka Patel Avatar
    Aneeka Patel

    This was my first time shopping at Charmi Creations. Beautiful, high quality outfits combined with a professional, reliable and reassuring service. I would highly recommend Charmi!

    8/21/2021
  • Nishi Butani Avatar
    Nishi Butani

    I bought my mehndi, hindu wedding and reception outfits from Charmi Creations and they were absolutely perfect! Everyone commented on how unique and beautiful my outfits were. The quality is faultless.. the outfits are so well made and they fit perfectly. Charmi is so lovely and accommodating and always goes the extra mile. The boutique is also lovely and Charmi offers such a personalised service. I recently bought a dress and chaniya choli from Charmi and they are also beautiful, can't wait to wear them! Xxxxxxx

    7/05/2017
    Devinder Bhogal

    Charmi is amazing! I had 10 weeks to plan a wedding which included finding an outfit. Charmi was so helpful in understanding what I might want and picked out the most perfect outfit for me. I fell in love with it straight away! It was made just for me. I felt like an absolute princess and my husband was mesmerised when he first saw me. He knew the outfit qojld be good but it far exceeded even his expectations. Thank you so much Charmi, you understood me so well and found me the perfect outfit for my special day xx

    11/04/2020
    Jeneiv Shah Avatar
    Jeneiv Shah

    Charmi is a very talented designer and focused on excellence. From the initial consultation, inspired thoughts, through to last minute changes, and the final delivery of my outfit, Charmi did a great job and I would highly recommend her to other grooms.

    7/29/2017
  • Nishi Butani Avatar
    Nishi Butani

    I bought my mehndi, hindu wedding and reception outfits from Charmi Creations and they were absolutely perfect! Everyone commented on how unique and beautiful my outfits were. The quality is faultless.. the outfits are so well made and they fit perfectly. Charmi is so lovely and accommodating and always goes the extra mile. The boutique is also lovely and Charmi offers such a personalised service. I recently bought a dress and chaniya choli from Charmi and they are also beautiful, can't wait to wear them! Xxxxxxx

    7/29/2017
    Ria King Avatar
    Ria King

    Thank you Charmi creations for your creations for Andy and I.. how one can create a dress that fitted so well when I hadn't even tried it on in a practice run is beyond me! Andy and I felt very special and had lots of compliments on our outfits. Thank you and would strongly recommend!

    10/22/2016
    Anand Patel Avatar
    Anand Patel

    Great service and a lovely lady

    7/29/2018